In 2025, the white-label supplement market continues to boom as health-conscious consumers drive demand for personalized wellness, nutrition, and fitness solutions. Businesses worldwide are partnering with trusted manufacturers to create premium private label and white label products that meet strict quality and performance standards.
This article explores the 8 most popular white label products worth buying in 2025 — from gummies and capsules to advanced nutritional formulas. We’ll also highlight ENZ Pharmtech, a global leader in dietary supplement manufacturing, known for cutting-edge research, quality assurance, and turnkey private label solutions.
Table of Contents
- Introduction to White Label Supplements
- About ENZ Pharmtech
- 8 Popular White Label Products in 2025
- Benefits of White Label Manufacturing
- How to Choose a Reliable White Label Partner
- Summary Table: Product Highlights
- FAQs
- References
Understanding the White Label Supplement Market
The white label market refers to products manufactured by one company and rebranded by another for sale under their own label. In the dietary supplement industry, this model allows wellness brands, fitness influencers, and retail companies to enter the market quickly without investing in expensive R&D or production facilities.
Global trends such as personalized nutrition, plant-based lifestyles, and functional foods are fueling rapid growth in this sector. According to industry data, the global nutraceutical market is expected to exceed $700 billion by 2028, with white-label partnerships leading innovation in niche areas like sports recovery, beauty-from-within, and stress relief.
About ENZ Pharmtech: Innovation in Nutritional Manufacturing
ENZ Pharmtech is a global Contract Dietary Supplement Manufacturer operated under the ENZ Biotech Center with an international branch, ENZ Wellness. The company specializes in creating cutting-edge supplement formulations designed for modern lifestyles and consumer health needs.
ENZ Pharmtech’s production facilities are equipped with state-of-the-art technology, adhering to GMP (Good Manufacturing Practice) and ISO-certified standards. The company’s mission is simple: empower businesses with reliable, effective, and customizable white label supplements.
Core Product Categories:
- Gels Jelly1 product
- Gummy Vitamins206 products
- Beauty41 products
- Cognitive53 products
- Collagen8 products
- Elderberry7 products
- Essential Vitamins73 products
- Fish Oil8 products
- Hair Skin & Nails23 products
- Herbal77 products
- Joint Health10 products
- Keto1 product
- Kids61 products
- Non-GMO73 products
- Protein1 product
- Sports Nutrition13 products
- Sugar-Free52 products
- Weight Management19 products
- Wellness157 products
- Herb Capsules43 products
- Beauty9 products
- Cognitive18 products
- Essential Vitamins3 products
- Hair Skin & Nails3 products
- Herbal21 products
- Joint Health1 product
- Non-GMO2 products
- Probiotic5 products
- Sports Nutrition1 product
- Weight Management4 products
- Wellness41 products
- Liquid Drops11 products
- Beauty2 products
- Cognitive1 product
- Hair Skin & Nails2 products
- Herbal8 products
- Wellness9 products
- Powder Drinks1 product
- Sports Nutrition1 product
ENZ Pharmtech combines biotechnology expertise with market insights to deliver innovative formulations that appeal to global consumers — from energy boosters and immune support to beauty and pet health supplements.
8 Popular White Label Products Worth Buying in 2025
1. Gummy Vitamins
Gummy vitamins continue to dominate the supplement industry due to their great taste, ease of consumption, and high compliance rates. Perfect for adults and children, these chewable supplements can include:
- Multivitamins for daily nutrition
- Vitamin C & Zinc for immunity
- Collagen gummies for skin and joint health
- Melatonin gummies for better sleep
ENZ Pharmtech’s Gummy Vitamin range is customizable in flavor, color, and nutritional content, ensuring both brand differentiation and consumer satisfaction.
2. Herbal Capsules
Herbal supplements have surged in popularity thanks to the return to natural wellness and plant-based nutrition. Capsules are ideal for delivering concentrated herbal extracts such as:
- Turmeric for inflammation relief
- Ashwagandha for stress balance
- Ginseng for energy and focus
- Milk thistle for liver health
ENZ Pharmtech’s Herb Capsules use high-quality botanical ingredients and are available in vegan, gelatin-free capsule formats.
3. Liquid Drops
Liquid supplements offer fast absorption and high bioavailability, making them a favorite among health enthusiasts. Popular formulations include:
- Vitamin D3 + K2 drops for bone support
- Iron and B12 drops for energy
- CBD and herbal tinctures for calm and recovery
These drops can be packaged in tinted bottles with droppers, offering a professional, ready-to-brand solution.
4. Gels & Jellies
Gel and jelly formats are becoming a trend in sports nutrition and beauty supplements. They are convenient, portable, and can carry high-concentration actives such as collagen, hyaluronic acid, or pre-workout blends.
ENZ Pharmtech’s jelly products combine functionality with flavor, giving brands a unique edge in consumer engagement.
5. Effective Tablets
Tablets remain one of the most economical and stable supplement forms. ENZ Pharmtech’s Effective Tablets are designed for precision dosage and long shelf life. They can include:
- Energy tablets with caffeine and B vitamins
- Joint care tablets with glucosamine
- Probiotics for gut health
- Vitamin D or calcium blends
6. Powder Drinks
Powdered supplements, especially functional beverages and protein mixes, are trending in 2025. Consumers love the versatility and convenience of powders that can be mixed with water, smoothies, or milk.
- Electrolyte powders for hydration
- Collagen powders for skin and joints
- Pre- and post-workout formulations
ENZ Pharmtech offers powder drink manufacturing with a range of flavors, natural sweeteners, and customizable ingredients.
7. Creatine Monohydrate Gummies
A revolutionary twist in sports nutrition — Creatine Monohydrate Gummies provide the benefits of traditional creatine supplements in a delicious, chewable format. Ideal for gym-goers and athletes, these gummies help enhance:
- Muscle strength and endurance
- Workout recovery
- Energy production and focus
ENZ Pharmtech’s creatine gummies are formulated with clinically studied dosages and can be made in fruit flavors with zero added sugar.
8. Beauty-from-Within Nutraceuticals
The “inner beauty” trend continues to thrive, merging skincare and nutrition. ENZ Pharmtech offers white label beauty supplements such as:
- Collagen peptides with hyaluronic acid
- Biotin gummies for hair and nails
- Vitamin E softgels for antioxidant support
These nutraceuticals target holistic wellness, promoting radiant skin, strong nails, and youthful vitality.
Benefits of White Label Manufacturing
Choosing a white label manufacturing partner like ENZ Pharmtech offers numerous advantages:
- Quick Market Entry: No need to develop products from scratch — launch-ready formulations available.
- Brand Flexibility: Customize labels, packaging, and formulas to fit your brand identity.
- Cost Efficiency: Reduce R&D and production costs with established supply chains.
- Regulatory Compliance: Ensure safety with GMP-certified facilities and testing protocols.
- Scalability: Seamlessly expand from small-batch to mass production.
How to Choose the Right White Label Partner
1. Verify Certifications
Look for partners with GMP, ISO, or FDA certifications to guarantee product quality and safety.
2. Evaluate Product Range
A diverse catalog indicates experience and flexibility — choose a manufacturer that offers multiple supplement forms and categories.
3. Ask About R&D Support
Innovation matters. Opt for partners that provide formulation development, testing, and market insights.
4. Check Lead Times and MOQs
Ensure the manufacturer’s production capacity aligns with your brand’s needs — from small pilot runs to large-scale supply.
Summary Table: Top White Label Product Highlights
| Product | Category | Key Benefits |
|---|---|---|
| Gummy Vitamins | Wellness & Immunity | Tasty, customizable, high compliance |
| Herb Capsules | Natural Remedies | Vegan options, herbal purity |
| Liquid Drops | Quick Absorption | High bioavailability, easy dosing |
| Gels & Jellies | Beauty & Energy | Trendy, portable, flavorful |
| Effective Tablets | Daily Nutrition | Long shelf life, cost-effective |
| Powder Drinks | Sports & Recovery | Versatile, mixable, functional |
| Creatine Gummies | Sports Nutrition | Innovative, performance-boosting |
| Beauty Nutraceuticals | Skin & Hair Care | Collagen, biotin, and antioxidants |
FAQs
1. What does “white label” mean in supplements?
It means products are manufactured by one company but rebranded and sold under another company’s name.
2. Does ENZ Pharmtech offer custom formulations?
Yes, ENZ Pharmtech provides customized white and private label solutions, including formulation, packaging, and labeling.
3. What certifications does ENZ Pharmtech hold?
The company follows GMP, ISO, and HACCP standards, ensuring product safety and global compliance.
4. Can small businesses order from ENZ Pharmtech?
Yes. ENZ offers flexible minimum order quantities (MOQs) suitable for startups and growing brands.